Perceptions on Aging are Changing in America
For the second year in a row, Parker conducted a national survey to gauge changing perceptions around aging in America - and the results once again revealed that Americans have an overall positive outlook on aging.
With 56% of those surveyed using positive words like "hopeful," "relevant and "vibrant" that's a call to action for those who provide care, services, products and support to this consumer cohort. With increases in longevity, advances in health care and wellness initiatives, and rapidly changing consumer preferences and expectations, our idea of what aging means will continue to evolve.
Four in five Baby Boomers (broadly defined as people in their 50's and 60's) don't consider themselves to be old and seven in ten Americans do not consider people in their 50s and 60s to be old. You can count me among them!
The survey also highlighted what some feel as a disconnect between technology companies and older consumers, with three in five Americans feeling that not enough technology innovation focuses on the lifestyle needs of older people.
Here at Parker we've begun piloting technology to see how it can enhance independence and social engagement among our residents. Technology is something they are very interested in and are beginning to expect as part of their daily lifestyle - and this will only continue to expand.
The goal of the survey is to track opinions over time and help to inform the conversation around aging in America. We'll continue to monitor these results, along with various other surveys, reports and information, as we develop new programming, services, and amenities that reflect and respond to the new vision of aging in America - and that's a good thing for all of us.
Click here to read the full press release
Posted on June 19, 2018